So, in the engine’s view, your site is considered important as well. Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site. Stephen Baker with Fast said one of the most memorable statements I’ve heard as it relates to what the engines like or don’t like to see. Which is similar to one way links. So, always keep that statement in mind when you consider linking or any other strategies for your Web site.

You would generally offer to link back to them in exchange for this courtesy. Look at the pages that appear in the top results. Send a thank you note if they give you a reciprocal link. This is also similar to membership. Find URLs that are currently linking to one or more of your pages and ask the appropriate Webmaster if they might also find value in other pages on your site (that you might suggest).

Get your site listed with Yahoo; it is easier today than before with the Business Express option. Also, make sure to thoroughly annotate links on your Web site with targeted keyword phrases. Once you are listed, it’s good to have a page on your site that you use to feed the spiders: a “Where we can be found on the Web” page. Same deal with your friends.

Take a few days and MANUALLY submit your site to every directory that will take it. Work on building rapport with other Webmasters. Think about it. That way, everyone wins.

See if you can get the first third of the article listed on their site with a keyword rich text link leading back to your site where they can find the rest of the article. Sometimes this can be similar to unusual link building to many people. Example: an icon that generates the HTML code they can copy and insert into their own HTML pages.